A showroom built like a gallery.

1ST CLASS began with a simple frustration: buying an extraordinary car rarely felt extraordinary. Fluorescent lighting, pressure, paperwork. We wanted the opposite — space, silence and complete transparency.

Today we operate a 24/7 showroom in Incheon, holding a deliberately small collection of new and pre-owned premium vehicles. Each car is sourced through our own network, inspected against a 214-point standard, and documented photographically before it is listed.

If the car you want isn't here, we'll find it. Most of our work happens quietly, on behalf of clients who prefer not to search at all.